Pandora Tiles

Pandora employs a content-first marketing strategy centered around showcasing station and playlist artwork in a 1x1 format across prominent channels such as the app, Paid and Organic Media, House, DR, CRM, and Brand OOH campaigns through billboards and TV spots.

The artwork design system, initially developed in 2017 and revamped in 2021, now features three distinct tiers of programmed content. Known as “Pandora Tiles,” this scalable and adaptable design system facilitates the continuous creation of both templated and custom 1x1 artwork tailored to each station, playlist, and mixtape produced in-house.

A more comprehensive look at the system is available for presentation.