Pandora All-In

With a completely revamped mobile experience and new features to boot, Pandora’s in-house creative team set out to show the country that the OG music-streaming service is still in the game—and even better than folks remember.

We kicked off the $16M campaign with a huge stunt: we put on a live large-scale Halsey concert at the Brooklyn Mirage for thousands of fans to enjoy—and live-streamed it into New York’s Times Square for a massive silent disco. The multi-channel campaign swept the country, with out-of-home ads in nine major metropolitan markets, high-traffic locations like Times Square and LA Live, and three new commercials that aired across morning and late-night national television and streaming services.

To demonstrate our brand’s unique ability to transform any mundane moment with the perfect soundtrack, we paired vibrant visuals with cheeky, attention-grabbing copy to emphasize that Pandora is all-new, all improved, and all you.

Animation by Philip Gleichauf